Monday, 7 March 2011

Who would be the audience for your media product?

The web definition of target audiences within a horror film states that a lot more men watch horrors more than women, I believe this is down to masculinity and wanting to show how brave and tough they are as the whole point is of horrors is to play on your fears and they want to show they have none therefore they can watch a horror without being scared or over powered by it, this shows me that therefore institutions plan there films to be aimed at men more over women as they have are a more stronger and reliable audience.

This is a chart which shows the stereotypical main target audiences within horror films which clearly shows 18 - 24 being the target audience.









Here is another chart in which should the vast majority of people that watch horror films are male. Therefore the main target audience is 18-24 year old males.



As well linking back to my survey it is clear that it is the younger male adult that would seem to be the main target audience as they watched them the most often as girls of any age do. However within our horror film I believe the target audience is both young adults (men and women) as it is a horror in which all the generic conventions occur in a horror film but also plays on women's heart strings as they have that maternal instinct to protect children as they are so innocent which is what I believe makes the film so horrible and appeal to both genders, by challenging the main forms and conventions within a horror we are sticking to the main guidelines but are playing with the definition of a 'horror' as it is verging on not being a mainstream film as we added and subtracted certain conventions of a stereotypical horror film to create something new and exciting. 

I asked 2 girls and 3 boys what they thought of my film and this was the outcome...
http://www.youtube.com/watch?v=bZ07sFSgfL0  (unfortunately I had some technical difficulties embedding the film however I did manage to create the link)
I decided to ask more boys than girls as they are seen as the stereotypical target audience within horrors.

The outcome tells me that as the girls explained they both really enjoyed the film and would like to see the outcome to see what happens to the children again i believe this is linked back to the material instinct,  one of them also admitted to not understanding the fading out of the children's names, this is not necessary this early on in the film, the link is being that this is the order the children should die in, however it is a discreet hint and can become clear later on in the film when what has happened to the children becomes clear.

Two of the males picked up on the fact that the genre can be seen as unclear and could be classed as a thriller, however I see the film as a horror which is not got such a mainstream audience as others making it different however I also see this as a plus as our target audience is also male and female making the range watching the film larger as i believe both genders would enjoy it.

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